Google Analytics

Track your website traffic and gain insights on performance through visual data.

Google Analytics is a web-based tool that provides valuable performance information on your websites by inserting a tracking script. Tracked data is displayed and organized into customizable dashboards categorized by key topics: oveview, aquisition, engagment, montetisation, and retention.

Google Analytics is free to use and is accessed through a Google account.


Google Analytics offers features and functions to customize the data relevant to your website objectives.

  • Accessed through a Google account
  • Can be added to UBC CMS and Arts CMS websites
  • Enable “Enhanced measuments” to track page views, scrolls, outbound clicks, site search, video engagement, file downloads, form interactions
  • View a quick overview of your reports through a snapshot dashboard
  • View data reports from multiple dashboards (aquisition, engagement, monetisation, retention)
  • Customize any dashboard to include information important to your website
  • Create comparisons within your dashboards to view reports between different demographics, geography, website pages, marketing campaigns, and more
  • Create custom insights to monitor important metrics
  • Invite users and assign them with specific access roles

Arts ISIT Resources

Start tracking your website performance and presence with Google Analytics by setting up an account and creating a Google Analytics 4 (GA4) property.

If you are currently using a Univeral Analytics property, see our instructions on how to back up your data prior to creating one for GA4.

Consider using Google Search Console and connecting it to your Google Analytics dashboards to monitor and troubleshoot your website’s presence in Google Search results.

We recommend creating a separate Google Account for your department/unit to access.

  1. Create a Google account
  2. Sign in to Google Analytics

Some data that might be beneficial for you to back up include:

  • Pageviews
  • Unique Pageviews
  • Avg. Time on Page
  • Bounce Rate
  • % Exit

The above data can be acquired through an export of the Behaviour > Site Content > All Pages report in your Analytics dashboard. The instructions to export the report are below:

  1. Log into your Google Analytics account to see your dashboard
  2. Navigate to Behaviour > Site Content > All Pages to see the Pages report
  3. Scroll down to the bottom of the page and click on Show Rows dropdown and select a fairly large number (ie. if you have 700 pages on your site, select 1000 rows to export) to show all pages on the report
  4. Scroll to the top and change the date range of the report to look at least one year back of the current date, with a date range of two years of data also acceptable
  5. Scroll up to the top and click on Export > CSV to generate the report

  1. Identify whether you have a Universal Analytics property or a Google Analytics 4 property
  2. If you have a UA property, set up a new GA4 property for your site
  3. When you get to the step “Set up data collection,” click the yellow View tag instructions button near the bottom of the screen
  4. Click the install manually tab and copy the script. The script will look something like this: <!– Google tag (gtag.js) –> <script async…></script>
  5. Contact the Arts ISIT Help Desk at with the copy of your script so we can add it to your site

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results

Verifying Google Search Console for your Site

  1. Navigate to the Google Search Console page
  2. Click on the Search Property field on the top left of the page and click on “+ Add Property”
  3. Enter https://[YOUR_DEPARTMENT] as a URL Prefix
  4. Click Continue
  5. Use the HTML Tag verification method by copying the meta tag inside the content=”[META TAG] section (Eg. If you are given this as your tag: <meta name=”google-site-verification” content=”BGHCCD4RHGeVV5cCKPHJxbak_d7sxqvd3QfKg4qpV5J” /> you want to copy this: BGHCCD4RHGeVV5cCKPHJxbak_d7sxqvd3QfKg4qpV5J)
  6. Navigate to your site’s SEO Options by going to your site’s Dashboard > Appearance > Theme Options > SEO
  7. Paste the HTML Tag from Step 5 into the Google Webmaster Tools section, in the content= text field, then click the Save Changes button
  8. Navigate back to the Search Console tab and click Verify
  9. Confirm “Ownership Verified” message and
  10. Click Done

Linking Google Search Console with your Google Analytics account

To link the Google Search Console property created in the “Verifying the Google Search Console for your Site” process with your Google Analytics account, follow the steps outlined below:

    1. Log into your Google Analytics account in the Google Analytics page
    2. Click Admin on the bottom left side of the page
    3. Under Product links, click Search Console Links
    4. In the link table, click Link
    5. If you are a verified owner for one or more Search Console properties, in the row for Link to Search Console properties I manage, click Choose accounts, then select the account you want to link your property to
    6. Click Confirm
    7. Click Next
    8. Select the web data stream for your site
    9. Click Next, then review and submit your configuration settings

Note: You can't edit Search Console links. If you need to make a change to a link, delete the existing link and create a new one.

View Search Console data from the Google Analytics dashboard

To view the data generated by Google Search Console about your site on your Google Analytics Dashboard, follow the steps below:

  1. Click the Acquisition reports option on the left side menu of the page
  2. Click the Search Console option
  3. Click on Landing Pages and verify that there is collected data on the Landing Page
    Note: If the landing page is empty or there is no collected data, perform the verification steps outlined in the “Verifying Google Search Console on your Site” and “Linking Google Search Console with your Google Analytics account” processes above

Additional Resources


If you require support setting up Google Analytics on your UBC CMS or Arts CMS website, please connect with us.

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